My work sits at the intersection of music, marketing, and live events. I started as an independent artist, where I was deeply involved in my own branding, content, PR, and campaign planning — giving me a hands-on understanding of how artists build and connect with audiences.

From there, I built a freelance studio supporting artists, brands, and small businesses with content creation, brand strategy, and marketing — developing campaigns that balanced creative vision with clear audience growth.

Most recently, I worked within a large-scale event production company, contributing to brand storytelling, pitch development, and content strategy, while also helping grow an industry podcast through guest outreach and multi-channel promotion.

I’m now focused on applying this experience within the music industry — particularly across marketing, artist development, and campaign strategy — bringing a perspective that bridges creative execution with audience and brand growth.