LET'S BEE SOCIAL
Independent Creative Director & Project Lead
Jules Collarile
Brand • Content • Marketing Strategy
I help brands and clients turn their vision into cohesive ideas that deliver results
blending strategy, content, and storytelling to create work that genuinely connects.
I’m driven by people and connection — finding the intersection where ideas, audiences, and execution come together.
With a background in live events, entertainment, and digital marketing, I’ve worked across content creation, campaign development, and performance marketing — giving me a full view of how brands show up and connect.
I’m especially drawn to the music industry, but my work also spans events, B2B, and culture-led brands. I’m motivated by pushing boundaries, challenging the expected, and helping new voices be seen and heard.
Skills & Capabilities
Strategy & Campaign Development
Brand development, campaign management, content strategy, creative direction, client collaboration
Content & Storytelling
Copywriting, visual storytelling, photography, short-form video (Reels/TikTok), creative direction
Digital & Marketing Execution
Social media strategy, engagement optimisation, email marketing (HubSpot), SEO, campaign rollout
Tools & Platforms
Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom), Meta Ads Manager, Google Analytics, HubSpot, SEO tools, Wix, Squarespace, basic HTML/CSS
"Jules is wise beyond her years and shows a thirst for constant growth, and to prove to anyone watching that she’ll never be finished improving."
Rian Malloch - Skware Eyes Collaborative
"I am so immensely proud of the work you did that I will always be your biggest fan, telling anyone who will listen."
Matthew Byrne - Byrne Production Services
"Jules has a strong ability to turn ideas into clear, effective campaigns. Her work had a real impact on our brand and how we engaged with our audience."
Aldo Lari - Collasanto Wines
"Jules played a key role in shaping our brand and positioning, helping us unlock new opportunities for growth. Her ability to bring clarity and direction made a real impact."
Ashley Anderson - Poweryoga Canada
Byrne Production
Led B2B content and campaign strategy across LinkedIn, podcasts, and email — shaping narratives aligned with audience and industry insights.
Created pitch decks and campaign materials that contributed to $200K+ in new business, combining strategy with clear storytelling.
Used performance data to refine content and strengthen campaign effectiveness.
DEEP DIVE ARTICLES
Bringing Purpose to Production: How Smart Stage Design and Show Flow Elevates Your Event:
Top 5 Tips for Optimizing Live Audio for Your Next Big Event
PRODUCTION REPORT
Your insider guide to event production—spotlighting innovations, trends, and collaboration across lighting, audio, video, design, and venues. Empowering event professionals with insights and inspiration to elevate every experience.
How to Use Lighting to Support Your Product Launch/Showcase
Poweryoga Canada
Led a brand refresh grounded in data and audience insights, redefining both internal and external brand direction.
Developed campaign strategy, ICP, and content pillars to support growth, alongside activation and outreach plans to drive new client acquisition.
Supported creative direction and execution across content shoots and campaigns, ensuring consistency across all touchpoints.
A client-facing pitch deck designed to communicate brand direction, strategy, and growth opportunities — used to support new client acquisition.
An analysis of current digital platforms, evaluating brand positioning, content performance, and opportunities to refine how the brand shows up online.
A complete brand framework outlining values, voice, positioning, and a clear plan of action to support consistent growth and communication.
Defined ideal customer profiles and developed outreach strategies focused on attracting and converting the right audience.
GENUINE BAKERY & CATERING
Led an organic growth strategy to strengthen local visibility and position the brand as a leading Italian bakery in Hamilton and surrounding areas.
Combined community-driven marketing with a light brand refresh — maintaining the bakery’s 25+ year heritage while introducing a more modern, visually engaging presence.
Delivered strong social growth and engagement, using content and local activation to build deeper connections and drive awareness.
Executed a social-first campaign focused on visual content and short-form video to drive reach and engagement.
Achieved a 158.6% increase in Instagram reach (5.6K users), with Reels performing strongest (3.6K reach) and steady follower growth to 1,646.
Insights showed that modern, visually engaging content significantly improved engagement and watch time.
Delivered a light social media rebrand, evolving the visual identity to reflect modern trends while preserving the bakery’s long-standing family roots.
Executed community-led content and initiatives, including sports team partnerships, family-focused giveaways, and local engagement — reinforcing the brand’s role as a trusted, go-to neighbourhood staple.